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In general, high-quality watches are expensive, sometimes even very expensive! But why is it like that? Big brands and manufacturers often buy from middlemen or middlemen. In part, these chains are so powerful that a watch at the point of sale is sometimes up to 100 times more expensive than the actual production costs. In addition, there is an expensive mark-up for marketing, personnel costs and logistics, especially for large brands. We are determined to change that and we know how!